Reimagine Brands with Allen Adamson | Strategy Sessions Podcast
Update: 2024-09-19
Description
Allen Adamson is an industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care, financial services, hospitality, and entertainment.
In this episode we discuss:
- Why Skype died
- The joy of a 1 page document
- Switching from client to agency side
- HBO’s great approach to working with interns
- Why diversity is important and why we need to think beyond optimisation
- The lessons we learn from talking to customers
- How Ford changed how they think
- The lessons from Apple’s Genius Bar
- How to spot problems in business
- What we learn teaching students
Find all the show notes, including Allen's contact details, on the main episode page.
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